eternal keys
A key to restoring the rituals of longevity
‘Eternal Keys’ is a product collection built around the concept of longevity, born at the meeting point of Korean culture and Ancient Egyptian beliefs.
The wordmark for the collection is an Arabic/ Korean calligraphy fusion; In horizontal orientation, logo reads Arabic; in vertical orientation, logo copies Korean. Egyptian ‘Symbol of Life’, which becomes the key emblem placed on each product.
‘Eternal Keys’ is a product collection built around the concept of longevity, born at the meeting point of Korean culture and Ancient Egyptian beliefs.
The wordmark for the collection is an Arabic/ Korean calligraphy fusion; In horizontal orientation, logo reads Arabic; in vertical orientation, logo copies Korean. Egyptian ‘Symbol of Life’, which becomes the key emblem placed on each product.
Branch.
Editorial & Identity
Craft.
Lettering, Art Direction
Essence.
Cultural integration — wellness, materiality, craft.
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