Everything begins with

a sense of wonder

CAIRO·

robabekya

Egyptians love clutter! From expired medicine to paper scraps, Robabekya is a journal that documents and sells clutter found in every Egyptian home.

On a wheelbarrow attached to a bicycle, a man buys and sells Robabekya (junk) by shouting “Bekya!” throughout the streets, resulting in an iconic sound of Cairo, hence the name of the publication.


All imagery used in the publication is authentically sourced from Egyptian homes. Through visual research, clutter was divided into 8 categories: cardboard boxes, broken machines, old tech, vintage clutter, paper and books, sentimental clutter, expired medicine, and empty pens.



On a wheelbarrow attached to a bicycle, a man buys and sells Robabekya (junk) by shouting “Bekya!” throughout the streets, resulting in an iconic sound of Cairo, hence the name of the publication.


All imagery used in the publication is authentically sourced from Egyptian homes. Through visual research, clutter was divided into 8 categories: cardboard boxes, broken machines, old tech, vintage clutter, paper and books, sentimental clutter, expired medicine, and empty pens.

Branch.

Editorial

Craft.

Collage, Lettering, Art Direction

Essence.

Visual culture, authentic, cluttered — how much is too much?